amygoldyn.studio

Amy Goldyn, CSM®

As an experienced marketing, communications, and creative leader, I’ve built and scaled marketing, communications, and creative functions from the ground up. I’ve spent years developing effective strategies at companies of every size, including ad agencies, and across a wide range of industries, including health care, fintech, insurance/insurtech, technology, SaaS, unified communications, franchising, real estate, professional services, CPG, nonprofits, and more.

I drive integrated campaigns, brand storytelling, consumer messaging, and internal and external communications across B2B, B2C, and B2B2C landscapes. I also creative-direct campaigns that consistently deliver measurable growth, brand awareness, and audience engagement. Many of those campaigns have won awards, but, while awards are reassuring, I do this work to deliver results and ROI.

I build and develop highly skilled teams of professionals who consistently deliver results. I lead marketing and creative teams well because I’ve done the work myself, so I set a vision the team believes in and then remove the obstacles standing between the team and results.

At the director and VP level, I translate business strategy into marketing/communications direction, speak C-suite fluently, and galvanize cross-functional alignment to deliver ROI.

Strengths: Full marketing mix strategy | Creative direction | PR | Digital | Talent development | Executive communication

A headshot of a strategic marketing professional named Amy Goldyn.

Core Competencies

  • Product marketing
  • Public & media relations
  • Content strategy & roadmapping
  • Mobile app strategy
  • Sales enablement
  • Full-funnel integrated campaigns
  • Cross-functional initiatives & projects
  • AI-powered marketing workflows
  • Vendor/agency & freelancer management
  • Demand generation

Areas of Expertise

  • Defining customer journeys
  • Marketing strategy
  • Brand strategy & narrative
  • Event & thought-leadership strategy
  • Communications — internal, external, executive & regulatory
  • Project management & Scrum
  • Agile team leadership & development
  • Fintech & payments marketing
  • Technology & B2B SaaS marketing
  • Translating technical concepts with storytelling
  • Creative direction & marketing strategy

Professional Experience

Interim Vice President of Marketing | Travelex Insurance Services Inc.
Omaha, Nebraska | December 2024 to May 2026

  • Executive leader accountable for driving revenue growth through distribution partners while advancing brand adoption among direct consumers, all in strict compliance with insurance industry regulations.
  • Owned the full Travelex brand, marketing, and communications ecosystem, including product marketing; partner marketing; sales enablement; digital marketing; public relations; and internal, external, executive, and regulatory communications.
  • Led the proposal process, ensuring that proposals and RFPs provided compelling, competitive offers; included appropriate executive and Sales input; and addressed each prospect’s needs and questions.
  • Co-owned (with VP of Sales) lead-generation processes, developing steady streams of content to motivate partners to choose the Travelex brand of travel insurance.
  • Oversaw the national trade show and event strategy, elevating Travelex’s market presence, increasing booth traffic, and leveraging industry events to strengthen partner relationships and brand visibility.
  • Concurrently served on and/or lead multiple cross-functional teams, planning and executing projects that directly supported the business’ growth, strategic initiatives, and partners.

Director of Marketing | Travelex Insurance Services Inc.
Omaha, Nebraska | June 2022 to December 2024

  • Led, coached, and developed the team of professionals accountable for all aspects of marketing Travelex’s insurance products and insurtech solutions — product marketing, partner marketing, sales enablement, branding, digital marketing, content marketing, communications, and public relations — ensuring alignment with brand messaging and compliance with industry regulations.
  • Led a brand uplift that included the addition of a complementary color palette, fresh messaging, and new graphic and typography elements that more closely aligned the Travelex brand with that of our parent company, Zurich.
  • Supervised and worked closely with the proposal writer and a cross-functional team to deliver comprehensive proposals and presentations, often with rapid turnaround times.
  • Served on/led multiple cross-functional teams planning and executing projects directly supporting the business’ growth, strategic initiatives, and partners. Projects included the company’s expansion into Canada; the Travelex Insurance mobile app; product launches; the development and launch of the corporate intranet; external change management initiatives; and internal and external communications.
  • Developed and nurtured relationships with reporters at travel and insurance industry media outlets, which successfully increased earned media coverage by 400% within the first six months.
  • Drove the marketing team’s Agile transformation by setting/leading daily Scrums and oversaw our transition to Jira for Agile project management. I improved the team’s efficiency by working with IT to develop a marketing service desk with ticketing for marketing project requests, which helped my team deliver nearly 1,000 projects in 2024 and more than 1,180 projects in 2025.
  • Executed internal, external, executive, and regulatory communications projects and timelines, ensuring that communications projects were delivered on time.

Director of Marketing & Public Relations | Goodwill Industries, Inc. (Goodwill Omaha)
Omaha, Nebraska | July 2019 to June 2022

  • Served as executive marketing leader across Goodwill Omaha’s 17 retail locations and five mission programs, establishing strategic direction for all brand, marketing, public relations, and communications functions, with focus on results and growth in retail thrift store donations and sales, as well as in mission program participants.
  • Built a team of skilled specialists and cross-trained them to ensure efficiency, balanced workloads, and learning opportunities.
  • Led a brand refresh that incorporated a fresh complementary color palette, elevated graphic elements, and contemporary fonts and typography.
  • Diversified the marketing mix from strictly social media to include and integrate retargeting/remarketing, email marketing, social good campaigns, digital display advertising, print, video, radio, television, in-store/point-of-sale messaging, influencer marketing, and community events.
  • Implemented strategic PR efforts, cultivating and nurturing relationships with local reporters and media. In the first year, efforts resulted in 28 positive articles (79% of all articles written about the organization) plus four positive TV news stories (zero negative). Earned media coverage increased again in 2021, with no negative media.
  • Consistently developed strategic partnerships with other nonprofits and local businesses, noticeably increasing positive earned coverage from local television and print media. These combined efforts resulted in 75% reduction in negative comments and public sentiment in 2020 and another 20% reduction in 2021.
  • Creative-directed and led the execution of a long-term, integrated brand awareness campaign, “I Am Goodwill: The Faces of Goodwill,” focusing on people in the community Goodwill has helped. The campaign’s media plan saturated the market and included retargeting/remarketing, email marketing, digital display advertising, social media and influencers, outdoor, video, radio, television, and in-store messaging and signage. Results for the initial five-month campaign period:
    – 31,823 new users visited GoodwillOmaha.org, and 87.1% of website traffic was new users.
    – /IAmGoodwill landing page consistently remained in the top three visited pages throughout the campaign.
    – 515 landing page conversions (click-throughs to success stories and videos); average number of pages visited was 1.75, with an average session duration of 1 minute, 8 seconds.
    – 4,800 users returned to the website for a second visit; 2,100 returned for a third visit.
    – 23% growth in December 2021 over November 2021.
    – During the initial campaign period, combined retail sales grew from $1.5 million per month to $2 million per month and held steady for an additional six months.

Creative Director | Envoy, Inc.
Omaha, Nebraska | May 2016 to October 2018

  • Directed the creative, branding, marketing, and communications strategies for agency clients across health care, behavioral health, technology, CPG, financial services, education, and nonprofit sectors.
  • Led a full creative team (copywriters, art directors, graphic designers, and web developers), managed freelancers, and oversaw vendor relationships, resulting in effective, impactful (and often award-winning) campaigns and projects.
  • Defended the agency’s creative by thoughtfully concepting campaigns, collaborating with account executives, and providing bullet-proof creative rationale.
  • Developed and evolved the fundamental elements of each client brand’s identity, and created internal and external communications strategies, plans, and materials for the agency and its clients.
  • Concepted the creative and developed the messaging for the 2018 Hiland Dairy summer campaign, “The Ride of Your Life,” which became the top-performing campaign in 30 years of work for that client and won several industry awards. With nearly 15.5 million impressions and more than 228,000 giveaway entries, the campaign far exceeded expectations and goals. Hiland saw a 10% increase in premium ice cream sales, and nearly 8,500 new subscribers opted in to receive Hiland’s marketing emails.

Consulting & Contracting Work

  • Develop internal and external marketing strategies and plans that included promotions, communications, advertising, campaigns, lead generation, social media, digital marketing, websites, events, and public relations.
  • Provide consulting services to clients across a diverse range of industries, including fintech and payments, e-commerce, real estate, professional development and education, security and professional services, and technology.
  • Clients include Haibua Marketing Group; JONES Marketing + PR; Envoy, Inc.; National Property Inspections, Inc.; Hayneedle; Vital Learning; Financial Transmission Network, Inc. (FTNI); Woodmen; and Worldwide Counter Threat Solutions.

Additional Skills & Qualifications

  • Proven versatility in marketing for B2B, B2C, and B2B2C businesses across diverse industries, including health care, financial services and fintech, insurance, technology and SaaS, franchising, real estate, travel, professional services, education, CPG, and nonprofits.
  • Experience partnering with Finance for department budgeting, forecasting, and making profitability-based decisions.
  • Adept storyteller in any media (print, video, audio, digital).
  • Skilled at marketing complex and technical products, services, and solutions across industries — including technology and SaaS, insurance and insurtech, financial services and fintech, retail, data center solutions, and mobile apps.
  • Deep experience in building and leading Agile marketing and creative teams, as well as with coaching and developing team members.
  • Proficiency in digital marketing platforms (Salesforce Marketing Cloud, HubSpot, WordPress); social media management tools (Hootsuite, LinkedIn, Facebook, Instagram, Twitter/X); and organizational tools (Microsoft Office, Trello, Slack, Basecamp, Jira).
  • Experience with Adobe Creative Cloud graphic design software (Illustrator, Photoshop, InDesign) and online graphic design platforms (Canva, Adobe Express).
  • Demonstrated competence in project management and Scrum.
  • More than 10 years of experience in product marketing.
  • Highly skilled writer and editor; began professional career as a journalist and newsweekly editor.
  • A realistic AI-forward perspective and drive to streamline workflows and use AI to improve efficiency and shorten project timelines.

Achievements

Professional Organizations & Certifications

  • Certified ScrumMaster®, Scrum Alliance, November 2024.
  • Member, American Marketing Association, January 2020 to present.
  • Vice President, Pinnacle Awards, American Marketing Association, June 2022 to June 2024.
  • Member, AIGA, January 2020 to January 2022.